Aesthetic Intelligence can be learned. Indeed, people are born with far more capacity than they use, but even those that ...
WeiterlesenCommoditization is a major challenge for companies in a wide range of industries, and commodity marketing has become a priority ...
WeiterlesenConsumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big ...
WeiterlesenHelps quench the quest of knowledge of academicians, researchers, and others interested in developing a complete and critical ...
WeiterlesenDigital products are intangible goods, mainly presented visually and acoustically to consumers in the form of videos, images, ...
Weiterlesenprovides the first comprehensive assessment of the various issues faced by countries in the European Union, where progressing ...
WeiterlesenAmazon's Fire phone. Google Glass. Facebook Home. Quikster. New technologies alone don't always cause industry changes. ...
WeiterlesenOffers cutting-edge knowledge on various design and product development related technologies, and applications of these technologies ...
WeiterlesenThe world of marketing is changing every day ― and in order for students tohave a competitive edge, they need a text that ...
WeiterlesenIn Shift: Transform Motion into Progress in Business, Chief Strategy and Marketing Officers at Merkle and dentsu offer business ...
WeiterlesenThis book gathers the results of an interdisciplinary research project led by the Swiss Competence Centers for Energy Research ...
WeiterlesenThe impact of Neuromarketing for the businesses and the country is relevant. Its implicit and automatic processes lead to ...
WeiterlesenBased on a comprehensive quantitative study, Julia Sinnig shows that the impact social media influencers have on brand-related ...
WeiterlesenIn The Unintended Consequences of Technology: Solutions, Breakthroughs and the Restart We Need, accomplished tech entrepreneur ...
WeiterlesenDrive revenue and grow your business by using the powerful concept of scarcity.
WeiterlesenExamines the evolution of marketing scholarship over generations from Marketing 1.0 to 4.0. It argues that most firms look ...
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